Author highlights how supporting local can double community economic impact
Area author and marketing strategist Desiree Martinez is releasing a new book centered on one clear objective: helping communities double their economic impact by keeping dollars circulating locally through trust, loyalty, and belonging.
In Stop Marketing, Start Belonging, Martinez showcases real-world examples of community-first business and media, including WHMI, Beauchamp, Destination Stars Hollow, and Explore Brighton Howell, and the role they play in strengthening local economies.
Martinez will be appearing at upcoming events with the Brighton Area Chamber of Commerce and the Howell Area Chamber of Commerce, where she will discuss the book’s core ideas and their relevance for local businesses and communities.
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